The reach of ads on uniforms can range anywhere from 280,000 (attendance + average viewers) consumers in the less popular sports to over 11,000 http://www.chinajerseysshop.com/,000 consumers in the more popular such as the NFL and NBA. Frequency is a little more difficult to estimate considering the athletes are wearing the brand and it would depend partially on the viewers’ attention but the frequency would be easily in the thousands for however long each scheduled game lasts. Not including highlights on sports networks and the consumers themselves wearing the brand on replica uniforms outside of sporting events.
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